Tachbar School

The context

Founded in 1982, the Tachbar school is a co-educational Jewish primary school under contract with the State. It sits on rue Goethe, in a green setting right in the heart of Strasbourg. The brief came down to one tension: speaking about a serious institution with the lightness of a child's world.

Our approach

We built a film that blends the seriousness of the educational project with a fairy-tale touch, in a short, well-paced format where every second counts.

Results

More than €150,000 raised. A short, lively film that holds attention to the very end and carries the appeal for donations.