JLR Paris

The context

JLR Paris is a family firm founded in 1995 by Véronique and Jean-Laurent Riegel. It designs made-to-measure shirts, with measurements taken and fabrics chosen directly in its Paris shop.

Bespoke tailoring comes down to details that a product photo does not show: the hand that measures, the fabric being chosen, the collar being adjusted.

Our approach

We produced a series of photos and videos designed for social media. They highlight the materials, the finishes and the shirtmaker's craft, to show what happens in the shop before the customer even walks in.

Results

A bank of photos and videos ready to feed the brand's social media over time, with a consistent visual line across the materials, the details and the world of the shops.