Visual identity & brand guidelines.
A logo, colours, a typeface: the signs people recognise you by, drawn to hold up everywhere.
Logo and brand signs
A logo, a palette, a typeface: a handful of signs is enough to recognise you before anyone has read your name. We draw them to hold up everywhere, from the foot of a document to a video thumbnail.
A new logo or a reworking of the one you have: either way, the shape is built to stay legible at small sizes, on light and dark backgrounds alike, and to age without dating.
- Logo creation or redesign
- Colour palette and typographic choices
- Variants for screen and for print
Guidelines that last
An identity is only as good as the use made of it. We gather the rules — sizes, margins, allowed uses, what not to do — into a short document, written to be followed.
Your teams, your suppliers and ourselves then work from the same basis, and your material looks alike from one month to the next.
- Brand guidelines and rules of use
- Document and post templates
- Colour, typography and layout references
The identity on screen
A visual identity comes into its own when it reaches the image. The colours, typefaces and signs defined here reappear in your films, your photographs and your animations.
The same hand draws and films, which avoids the usual gap between guidelines on paper and what ends up on screen. See motion design or art direction.
- Branding for films and photographs
- Templates for social media
- Consistency across print, screen and video